Reno Series Campaign
YEAR: 2019
LOCATION: London UK, multiple locations across Australia
OUTCOME: Mix of printed and digital creatives for Out Of Home billboards
2019 was a pivotal year for smartphones, with 5G technology becoming a reality. With innovative and creative individuals in mind, the Reno Series aimed to capture the future of technology from new perspectives. For the campaign, I lead the creative execution for all print and digital Out of Home artwork across multiple locations in Australia and the UK. Drawing inspiration from the lifestyle and ‘Shot on’ photographs, the series of artwork captured the device's key selling points in a dynamic and playful way.
The Bridge @ Westfield Stratford City, London
Measuring at approx. 130 metres long and 12 metres wide, the iconic bridge is a two-sided 2,000m² vinyl panel wrap that is ideal for high impact creative executions and targets individuals both from the bustling Stratford station interchange and visitors entering and exiting Westfield Stratford City.
