OPPO OOH Campaigns
YEAR: 2018 - 2020
LOCATION: Silos on the Anzac Bridge, Australia
OUTCOME: Printed design for billboard advertising
Since its debut into the Australian market in 2015, OPPO Mobile Australia is an innovative and customer-focused smartphone brand. To increase brand awareness and visibility, I had the opportunity to lead the creative execution for 6 OPPO campaigns across the iconic Silos on the Anzac Bridge. Standing at 170m wide and 6.1m high, the billboard is the largest billboard in the Southern Hemisphere.
An Essential Thank You Campaign, 2020
In April 2020, during a period of uncertainty, we asked essential Aussie workers to share their photos with us for #AnEssentialThankYou! We want to recognise and thank all the essential workers out there on the front line keeping Australia on its feet by covering the largest billboard in the Southern Hemisphere with their brave faces. As a result, hundreds of Aussies answered our call to arms and submitted their photos for inclusion on our billboard.